What the Lee & Associates Brokers See – 2025 Industrial Market Pulse
Overview
The 2025 Industrial Market Pulse report encapsulates the perspectives of 118 industrial real estate brokers from 47 Lee & Associates offices across the U.S. and Canada. The survey, conducted in May 2025, explores brokers’ outlooks on industrial market trends, tenant behavior, leasing activity, and shifting space requirements. Overall, it portrays a cautiously optimistic yet tenant-driven market environment.
General Market Sentiment
The brokers’ sentiment can be described as “cautiously optimistic.” While economic and political uncertainty ,particularly tariff-related issues, has prompted some tenants to pause major decisions, most brokers still expect stable market performance over the next 6–12 months. A key theme throughout the findings is cost sensitivity, with tenants pushing back against rising lease expenses and expecting more concessions from landlords.
The tenant sentiment, as captured in the report, is cautious and steady. Tenants are generally risk-averse, opting to delay decisions amid uncertainties. This translates into heightened pressure on landlords to remain flexible and competitive.

Leasing and Tenant Trends
One of the most critical takeaways is that the industrial leasing landscape has shifted decisively toward tenants. The size of the space significantly affects market leverage. Tenants with requirements in certain size ranges are encountering more options, enabling them to negotiate for lower rents, improved concessions, and shorter lease terms .
The survey highlights five key shifts in tenant behavior:
- 58.5% of brokers observed a greater sensitivity to rental rates and operating expenses.
- 48.3% reported that tenants now expect more generous tenant improvement (TI) packages and concessions.
- 46.7% noted downsizing and demand for smaller footprints.
- 44.1 % indicated a preference for shorter lease durations
- 24.6% observed increased interest in second-generation or Class B/C spaces at discounted rates.
Lease Rate Outlook
Expectations for lease rate movements are mixed but conservative:
- 34.5% of respondents foresee an increase.
- 31.9% believe rates will stay flat
- 26.7% predict a decline.
- 6.9% consider the market too unpredictable to forecast accurately.
This distribution reinforces the broader narrative of minimal growth or stagnation in lease rates, reflecting the broader caution pervading the market.

Regional Insights
The report also breaks down sentiment by region:
- West: Demand persists, but cost concerns are rising.
- Southwest: Tenants are downsizing, and flexibility is more valued.
- Midwest: Shows a steady outlook with modest confidence among landlords.
- Southeast: Cautious growth with a preference for shorter leases.
- Northeast: Incentives are increasing to keep up with active demand.
These regional nuances highlight localized dynamics but maintain the overarching themes of tenant leverage and landlord concession.
Conclusion
The 2025 Industrial Market Pulse underscores a market navigating cautious optimism tempered by economic uncertainties and tenant-driven dynamics. While brokers remain hopeful about the coming months, they are keenly aware of shifts in power dynamics favoring tenants; prompting landlords to adapt through pricing flexibility, shorter lease structures, and added incentives. This report is not only a snapshot of present conditions but also a guide to navigating the evolving industrial real estate landscape.
Top Emerging Opportunities in Orange County Commercial Real Estate Sector
Top Emerging Opportunities in Orange County’s Commercial Real Estate Sector
Orange County’s commercial real estate sector continues to evolve, offering investors and businesses new opportunities across various asset classes. From the rise of mixed-use developments to the growing demand for industrial space, several trends are shaping the market. Here are some of the most promising emerging opportunities in Orange County’s commercial real estate sector, backed by real examples.
1. Mixed-Use Developments Driving Growth
Mixed-use developments, which integrate residential, retail, and office spaces, are becoming increasingly popular. These projects create vibrant, walkable environments that appeal to both businesses and residents.
Example: The Irvine Spectrum District has continued to expand, blending luxury apartments, office spaces, and retail shops. Companies are attracted to the convenience of having workspaces near amenities, while residents enjoy easy access to dining and entertainment options.
2. Industrial Space Boom Due to E-Commerce
The industrial real estate market in Orange County is seeing a surge in demand, driven by e-commerce and logistics companies needing distribution and fulfillment centers.
Example: Amazon’s Fulfillment Center in Santa Ana has contributed to the region’s industrial growth, increasing demand for warehouse and distribution spaces in nearby cities like Anaheim and Fullerton. This has resulted in rising lease rates and new industrial developments.
3. Life Sciences & Medical Office Expansion
The demand for healthcare-related real estate, including medical office buildings and life sciences campuses, is increasing as Orange County solidifies its role as a hub for biotech and healthcare innovation.
Example: The University Lab Partners Incubator in Irvine provides state-of-the-art lab space for biotech startups, fueling growth in life sciences real estate. Additionally, Hoag Hospital’s ongoing expansions in Newport Beach and Irvine signal continued demand for medical office buildings.
4. Redevelopment of Aging Retail Centers
As consumer preferences shift, older retail centers are being redeveloped into mixed-use spaces or entertainment destinations to attract more foot traffic.
Example: MainPlace Mall in Santa Ana is undergoing a major transformation, with plans to add residential units, modernized retail spaces, and experiential dining options. This shift is revitalizing the area and drawing new investment interest.

5. Demand for Flexible & Co-Working Spaces
With the rise of hybrid work models, flexible office spaces and co-working environments are in high demand, especially in business hubs like Irvine and Costa Mesa.
Example: WeWork’s Expansion in Costa Mesa reflects the increasing demand for flexible office space solutions that cater to startups, freelancers, and remote teams.
Looking Ahead
Orange County’s commercial real estate market presents numerous investment and development opportunities. Whether it’s capitalizing on the industrial boom, tapping into the life sciences sector, or redeveloping outdated properties, strategic investors and businesses can benefit from these emerging trends. Staying ahead of market shifts and understanding localized growth areas will be key to success in this evolving landscape.
For expert insights and investment guidance, reach out to Mark Larson, a trusted commercial real estate broker with deep knowledge of the Orange County market.
Investing in Commercial Real Estate in Fullerton, CA: Why Now Is a Smart Move
Investing in Commercial Real Estate in Fullerton, CA: Why Now Is a Smart Move
If you’ve been considering expanding your investment portfolio, commercial real estate in Fullerton, California presents a compelling opportunity. From retail spaces to mixed-use developments, this dynamic Orange County city offers strong fundamentals for long-term growth and immediate returns.
Why Fullerton?
Located in northern Orange County, Fullerton is more than just a college town. With a population of over 140,000 and home to institutions like California State University, Fullerton (CSUF), the city enjoys a constant flow of traffic, business, and cultural activity.
1. Strong Economic Growth
Fullerton boasts a diversified economy with a healthy mix of education, healthcare, manufacturing, and retail. This economic diversity provides stability for commercial tenants — a key factor for real estate investors.
- Job growth is steady
- Low commercial vacancy rates
- Ongoing city development projects
2. Demand for Retail and Office Space
The revitalization of Downtown Fullerton has sparked demand for retail and mixed-use space. Trendy restaurants, coffee shops, and boutiques attract locals and students alike.
At the same time, flexible office spaces are increasingly attractive to startups and small businesses seeking proximity to Los Angeles without LA prices.
3. Development-Friendly Zoning
The City of Fullerton offers investor-friendly zoning policies, particularly in transit-oriented and mixed-use areas. These allow for adaptive reuse, vertical development, and increased density — ideal for modern investors looking for value-add opportunities.
4. Long-Term Value & Appreciation
Orange County continues to be one of the most competitive markets in Southern California. Fullerton’s affordable entry point relative to nearby cities makes it a strategic location for long-term appreciation.

What Investors Are Saying
“I’ve helped several clients acquire multi-tenant buildings in Fullerton over the past 2 years,” says Mark Larson, local real estate advisor. “With strong tenant retention and city support for commercial development, the ROI potential here is impressive.”
5. Opportunities in Underutilized Properties
Many older properties in Fullerton are ripe for renovation, repurposing, or redevelopment. Investors willing to modernize buildings or convert space can unlock significant equity and rental income potential.
Available Hotspots for Investment
- Retail / Restaurant in Downtown Fullerton – Foot traffic, nightlife, mixed-use buildings – Link -> Freestanding ±3,369 SF retail/restaurant building for sale in Downtown Fullerton – marklarsoncre.com
- Three buildings with strong tenants, parking, and excellent visibility.– Commercial and office zoning – Link -> Industrial/flex property for sale in Fullerton, CA. ±38,646 SF across three buildings with strong tenants, parking, and excellent visibility. – marklarsoncre.com
- Apartment Homes in Fullerton California – SOLD -> Link -> Las Palmas Apartment Homes in Fullerton California – marklarsoncre.com
Final Thoughts
Whether you’re a seasoned investor or exploring your first commercial property, Fullerton offers the perfect mix of stability, growth potential, and community support. If you’re ready to take the next step, reach out today — I’d be happy to show you available listings and opportunities tailored to your goals.
The State of Commercial Real Estate in Orange County: Market Trends & Insights
The State of Commercial Real Estate in Orange County: Market Trends & Insights
Orange County’s commercial real estate market continues to be a dynamic and evolving landscape, shaped by economic trends, shifting business demands, and investor confidence. As a premier location for businesses and commercial investors, Orange County offers unique opportunities across various sectors, including office space, industrial properties, and retail developments.
Current Market Trends
1. Office Space Recovery and Adaptation
The office sector in Orange County has faced significant changes in recent years due to hybrid work models and evolving corporate needs. While demand for traditional office spaces has softened, there is a noticeable shift toward flexible, high-quality work environments that emphasize collaboration and amenities. Areas like Irvine and Newport Beach continue to attract companies looking for premium office spaces with modern layouts and convenient access to transit hubs.
2. Industrial Boom Continues
Industrial real estate remains a hot commodity in Orange County, with high demand from e-commerce, logistics, and manufacturing sectors. The rise of online shopping has fueled the need for distribution centers and warehouse space, driving vacancy rates to record lows. Cities such as Anaheim, Santa Ana, and Costa Mesa have seen a surge in industrial developments, with rental rates climbing steadily due to limited supply.
3. Retail Resilience and Transformation
Despite economic uncertainties, retail real estate in Orange County has shown resilience, particularly in high-traffic and affluent areas. The shift toward experiential retail—such as dining, entertainment, and boutique shopping—has helped brick-and-mortar businesses stay competitive. Popular destinations like South Coast Plaza and Fashion Island continue to draw both local consumers and tourists, ensuring strong leasing activity in premium retail spaces.
Investment Insights
1. High Demand for Mixed-Use Developments
Investors are increasingly looking at mixed-use developments that blend residential, commercial, and entertainment spaces. These projects cater to the growing demand for walkable, live-work-play environments, making them attractive options for developers and investors alike.
2. Rising Interest Rates and Their Impact
With fluctuating interest rates, commercial real estate financing has become more complex. Investors are navigating these changes by seeking creative financing solutions, focusing on value-add properties, and adapting to shifting market conditions.
3. Emerging Submarkets to Watch
While established areas like Irvine and Newport Beach remain prime investment locations, emerging submarkets such as Tustin, Costa Mesa, and Huntington Beach are drawing increased attention. These areas offer lower entry costs while still benefiting from Orange County’s strong economic foundation.
Looking Ahead
As Orange County’s commercial real estate market evolves, staying ahead of trends and understanding key investment strategies will be crucial for success. Whether you are an investor, business owner, or developer, the right market insights can help you navigate opportunities and make informed decisions.
For expert guidance in Orange County’s commercial real estate landscape, reach out to Mark Larson, a seasoned broker with deep market expertise and a commitment to helping clients achieve their real estate goals.

The Future of Commercial Real Estate: Key Trends Investors Need to Watch
The commercial real estate (CRE) landscape is constantly evolving, shaped by economic conditions, technological advancements, and shifting consumer behavior. As we move into the future, investors must stay ahead of key trends to make informed decisions and maximize their returns. Here are the top trends that will define the future of commercial real estate.
1. The Rise of Smart Buildings and PropTech
Technology is revolutionizing commercial real estate with innovations in smart buildings and property technology (PropTech). Automated lighting, climate control, and security systems are improving building efficiency and sustainability. Investors should consider properties that incorporate smart technology to enhance tenant experience and reduce operational costs.
2. Sustainability and Green Real Estate
As environmental regulations become stricter and tenants demand eco-friendly spaces, sustainability is no longer optional. Green certifications like LEED (Leadership in Energy and Environmental Design) are increasingly influencing property values. Investors who prioritize energy-efficient buildings and sustainable development will gain a competitive edge.
3. Flexible Workspaces and Hybrid Office Models
Remote work and hybrid office models are reshaping the demand for office spaces. Companies are downsizing traditional offices in favor of co-working spaces and flexible lease arrangements. Investors should adapt by focusing on properties that offer flexibility, high-speed internet, and collaborative environments.
4. Industrial Real Estate Boom
With the rise of e-commerce and logistics, industrial properties such as warehouses and distribution centers are experiencing unprecedented demand. The need for last-mile delivery solutions is driving investment in strategically located industrial assets near urban centers.
5. The Transformation of Retail Spaces
The retail sector is evolving as online shopping dominates consumer behavior. Brick-and-mortar stores are transforming into experiential spaces, blending entertainment and shopping. Investors should look for mixed-use developments and retail properties that offer unique customer experiences to stay competitive.
6. Demographic Shifts and Urbanization Trends
Population growth, migration patterns, and urbanization are shaping the demand for commercial properties. Secondary and tertiary markets are emerging as attractive investment opportunities due to affordability and high growth potential. Investors should diversify their portfolios by considering properties in rapidly expanding regions.
7. AI and Big Data in Real Estate Decision-Making
Artificial intelligence and big data analytics are changing how investors analyze markets and make decisions. Predictive analytics help forecast demand, optimize pricing strategies, and identify lucrative investment opportunities. Those who leverage AI-driven insights will have a strategic advantage.
8. The Evolution of Tenant Expectations
Modern tenants expect more than just a space to rent—they seek amenities, convenience, and wellness-oriented environments. Investors should focus on properties that cater to changing tenant expectations, incorporating wellness features such as fitness centers, green spaces, and community engagement initiatives.
Final Thoughts
The commercial real estate market is evolving rapidly, and staying ahead of key trends is crucial for investors looking to succeed. By embracing technology, sustainability, flexible workspaces, and changing consumer behaviors, investors can position themselves for long-term growth. Whether you are expanding your portfolio or entering the CRE market, staying informed and adaptable will be key to maximizing your investment potential.
Now is the time to prepare for the future of commercial real estate—stay ahead of the trends and capitalize on emerging opportunities!
How to Identify High-Value Commercial Properties Before the Competition
Investing in commercial real estate can be highly lucrative, but the key to success lies in identifying high-value properties before others recognize their potential. By leveraging research, market knowledge, and strategic planning, investors can gain a competitive edge. Here’s how you can spot the best commercial real estate opportunities before the competition.
1. Analyze Market Trends and Economic Indicators
Understanding local and national market trends is crucial for identifying promising commercial properties. Look for indicators such as population growth, employment rates, and business expansions, which often signal rising demand for commercial spaces.
2. Focus on Emerging Locations
Prime commercial properties are often found in areas experiencing economic growth and development. Cities undergoing revitalization, infrastructure expansion, or increased corporate investments are strong candidates for high-value properties.
3. Evaluate Property Appreciation Potential
A high-value property isn’t just about current income—it’s also about future appreciation. Look at historical price trends, planned developments, and zoning changes that could increase a property’s worth over time.
4. Assess Tenant Demand and Lease Terms
A stable, long-term tenant base enhances a property’s value. Examine the demand for commercial spaces within a sector, the length and structure of existing leases, and the financial health of tenants to ensure strong returns.
5. Consider Infrastructure and Accessibility
Properties near major highways, public transit, and business hubs tend to have higher demand. Future infrastructure projects, such as new roads or transit expansions, can significantly impact a property’s desirability and value.
6. Look for Underpriced or Distressed Properties
Distressed properties or those priced below market value can offer exceptional investment opportunities. With the right renovations and management, these properties can be repositioned for higher profitability.
7. Leverage Technology and Data Analytics
Modern investors use data analytics, AI-driven tools, and real estate platforms to track market trends, assess risk, and identify high-value opportunities faster than traditional methods allow.
8. Network with Industry Professionals
Building relationships with brokers, real estate agents, and local developers can provide insider knowledge on off-market deals and upcoming investment opportunities.
9. Perform Thorough Due Diligence
Before making an investment, conduct a comprehensive property evaluation, including financial analysis, environmental assessments, and legal reviews. Identifying hidden risks early can save you from costly mistakes.
Final Thoughts
In a competitive commercial real estate market, spotting high-value properties ahead of others requires research, foresight, and strategic networking. By analyzing market trends, focusing on emerging locations, and leveraging technology, you can position yourself for success. Stay proactive and informed to secure lucrative commercial real estate investments before the competition.